Memorial Sloan Kettering — This Is What We Do
This Is What We Do is a bold, declarative, and human-centric campaign where each spot is based on real patient stories. A renowned jazz musician given months to live. A mother’s fear. A 7-year-old’s questions about her future. The spots show the specific way MSK responds with both clinical excellence and deeply personal care.
This is treatment on a cellular level.
This is care on a personal level.
This is hope on another level.
At MSK, this is what we do.
Role: ACD
Director/Editor: Andrew Litten